![]() ![]() In 1979 behavioral psychologists Daniel Kahneman and Amos Tversky described the phenomenon they called Planning Fallacy. As it turns out both are jobs we’re exceptionally bad at. ![]() Most importantly Impact/Effort analysis requires us to make somewhat reliable predictions on future events - the effort we will require to complete a task and the value that will be delivered to users and/or to the company once completed. Not so fast…Īs straightforward as this all seems, there are major problems with Impact/Effort prioritization that cause us to pick the wrong winners. My subscribers also get bonus content, templates, eBooks and more. To receive posts like these by email sign up to my newsletter. Prioritization with the Impact/Effort Matrix
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